David Browne for this week’s Rolling Stone (RS 1054) writes about the return of vinyl as a desirable (and, increasingly, profitable) medium for listening to music both old and new. According to the article ‘Vinyl Returns in the Age of MP3‘, the groovy format has jumped 15 per cent in sales from 2006 to 2007, and could double in sales to 1.6 million pressings retailed by the end of 2008. Recently spurred by creative marketing strategies (Radiohead’s release of In Rainbows in special discbox pushed 13,000 copies, Elvis Costello’s April release of Momofuku was available only on LP for the first few weeks), people realizing how shitty MP3s actually sound, and a good bit of nostalgia, vinyl is staging a definitive comeback.
I can certainly agree. This past year I purchased at least ten copies of both favorite albums and new releases on vinyl. The sound is irreplaceable, even compared to ripping CDs with Apple Lossless or AIFF. Plus, I really enjoy listening to entire albums; I love the ritual associated with appreciating album art, taking the time to set the needle and turn the disc, as well as appreciating the warmth vinyl innately brings to the house. That, and I can empathize with Browne’s state of mind:
There’s also something less technical lurking behind vinyl’s mini-renaissance. Whether it’s inspecting a needle for dust or flipping the record over at the end of a side, LPs demand attention. And for a small but growing group, those demands aren’t a nuisance. “There’s nothing like putting the needle into the groove of a record,” says country singer Shelby Lynne. “it’s about as real as you can get. You got your vinyl, your weed, your friends, and while you’re rollin’ they’re pickin’ out another record. We’re all taking music for granted because it’s so easy to push a button. I mean, come on, music should be fun.”
